
If you've ever tried to get a straight answer on what a website costs, you already know the problem. Some agencies won't even show you prices. Others give you a "starting from" number that somehow ends up tripling by the time you get an invoice.
Here's the honest breakdown — every option, what you actually get, and what to watch out for.
Website pricing in Canada runs the full spectrum. Here's what each tier actually means.

What it includes: Wix, Squarespace, or Shopify subscription. Templates, limited customization, hosted on their platform.
Who it's right for: Pre-revenue businesses that need something live immediately and have time to build it themselves.
What to watch out for:
Honest verdict: Fine for a placeholder. Not a long-term strategy for a business that wants to grow.

What it includes: Usually a WordPress or template-based site, basic pages, minimal customization.
Who it's right for: Businesses on a tight budget that need something more professional than DIY.
What to watch out for:
Honest verdict: Can be great value. Can also be a waste of money. Do your homework before you commit.

What it includes: Custom design and build, brand strategy, copywriting, SEO, ongoing support.
Who it's right for: Established businesses with complex needs — multiple service areas, ecommerce, booking systems, large content libraries.
What to watch out for:
Honest verdict: Worth it for the right business at the right stage. Overkill for most small businesses just starting out.

What it includes: Full brand strategy, custom development, content production, ongoing management.
Who it's right for: Large organizations, ecommerce businesses with significant inventory, companies with complex technical requirements.
Honest verdict: Not relevant to most small businesses reading this. If you need this tier, you already know it.

Understanding what makes websites cost more helps you ask better questions when getting quotes.
Complexity: A one-page site costs less than a ten-page site. A booking system costs more than a contact form. Ecommerce costs more than a brochure site.
Custom design vs template: Custom design takes more time and costs more. Templates are faster and cheaper but you share your look with thousands of other businesses.
Copywriting: Writing the words on your website is a separate skill. Some agencies include it. Many don't. If it's not included, budget $500-2,000 for a professional copywriter.
Photography: Same — professional photography is often not included. Budget $300-1,500 for a brand shoot if you don't have good photos.
SEO setup: Basic SEO should be included in any professional build. If it's not mentioned, ask specifically what's included.
Ongoing costs: Domain ($15-20/year), hosting ($15-50/month), and any platform fees are separate from the build cost. Make sure you understand the total cost of ownership before you sign anything.

brite sites is a queer-owned web design company born and built in Oshawa, Ontario. We build custom websites for Canadian small businesses at flat rates — starting at $1,500, delivered in as little as one day. No templates. No subscriptions. No lock-in. You own your site from day one.
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